Cultural representation has played an important role in sports over many years and has come in varying shapes and sizes. In 1888, The New Zealand representative rugby team would perform the first ever pre-game haka that would become a staple of the nation’s pregame traditions. Since then, we have seen the introduction of ceremonial tribal dances and cultural art from Samoa, Tonga, Fiji, Torres Strait Islands, PNG & many more that honour their abundant history.
Cultural art is heavily featured on sportswear today, whether it be at the representative level or the grass roots; cultural art has become a staple in many sports. We understand that when incorporating your cultural art into a design it is important to source reputable artists like indigenous artist Sean Kinchela and Tā moko artist Pappy Walters who can provide a level of detail that is second to none.
If you’re interested in creating a cultural piece, get into contact with us today!